Advertising Specifications
banner ad - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
beyond the banner - online advertising not involving standard GIF and JPEG banner ads.
button ad - a graphical advertising unit, smaller than a banner ad.
HTML banner - a banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.
interstitial - an advertisement that loads between two content pages.
pop-up ad - an ad that displays in a new browser window.
pop-under ad - an ad that displays in a new browser window behind the current browser window.
rectangle ad - any one of the large, rectangular banner sizes suggested by the IAB.
rich media - new media that offers an enhanced experience relative to older, mainstream formats.
skyscraper ad - an online ad significantly taller than the 120x240 vertical banner.
text ad - advertisement using text-based hyperlinks.
surround session - advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
vertical banner - a banner ad measuring 120 pixels wide and 240 pixels tall.
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