Marketing Terms



An electronic magazine, whether delivered via a Web site or an email newsletter.


Ezines, or ‘zines, range greatly in size and scope, from irregular newsletters reaching a handful of subscribers to daily journals reaching hundreds of thousands of subscribers.

Some ezines are strictly non-profit. Some are extremely profitable. Other would be for-profit if they could attract the necessary audience and advertisers.

see also: Email Marketing Tools

Related Terms

email marketing

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