Business and eBusiness
application service provider - provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.
B2B - business that sells products or provides services to other businesses.
B2C - business that sells products or provides services to end-user consumers.
disintermediation - the elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen."
guerilla marketing - unconventional marketing intended to get maximum results from minimal resources.
free - without monetary cost.
freemium - a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.
first-mover advantage - a sometimes insurmountable advantage gained by the first significant company to move into a new market.
inbound marketing - a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
interactive agency - an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
marketing - < link to definitions of marketing >
marketing plan - the part of the business plan outlining the marketing strategy for a product or service.
network effect - the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.
return on investment (ROI) - the ratio of profits (or losses) to the amount invested.
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