Marketing Terms

Text Ad


Advertisement using text-based hyperlinks.


Text-based ads, although common in email, have been dominated on the Web by their graphical-based counterparts.

Affiliate marketing is one area where text ads have flourished. However, many mainstream advertisers are only beginning to discover the power of text. Google has caused a buzz with its text advertising options, generating a self-proclaimed “click-through rate 4-5 times higher than industry standard for banner ads.”

While lacking some of the advantages of graphical ads, text-based ads have some powerful advantages of their own. They download almost instantly and are not affected by ad blocking software.

see also: Digital Marketing Tools

Related Terms

beyond the banner

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary


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