Definition

The total amount of outbound traffic from a website*, typically measured in gigabytes (Gb).

Information

* typically excludes email.

The difference between bandwidth and data transfer causes much confusion and is worth noting.

Bandwidth is a rate and data transfer is a total. For example, you might buy bandwidth of 128 kbps for a maximum monthly data transfer of roughly 40 GB.

128 kbps= bits= bytes
per second128,00016,000
per minute7,680,000960,000
per hour460,800,00057,600,000
per day11,059,200,0001,382,400,000
per month331,776,000,00041,472,000,000
divide by one billion

~41 gigabytes/month

Note: many hosts use the terms bandwidth and data transfer interchangeably, referring to a monthly data allowance as bandwidth.

see also: Web Hosting Tools

Related Terms

view all terms in the Web Hosting glossary or all terms in the Digital Marketing glossary