Marketing Terms

Google Data Studio


A free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.


Data Studio is Google’s reporting solution for power users who want to go beyond the data and dashboards of Google Analytics. The data widgets in Data Studio are notable for their variety, customization options, live data and interactive controls (such as column sorting and table pagination). Data sources include Google products (Analytics, AdWords, Search Console, Sheets, YouTube, etc.), database connectors, file upload, and “community” connectors to popular marketing services.

Google Data Studio started out as part of the enterprise Google Analytics 360 suite. In May 2016, Google announced a free version of data studio for individuals and smaller teams. At the time, there were differences between the paid version and the free version, such as the number of reports that could be created per account. By February 2017, Google announced free, unlimited Data Studio reports.  Since then, the free version of Google Data Studio has continued to add powerful features and usability enhancements.


Google Data Studio – official site

Supermetrics – pull many data sources into Data Studio.  (affiliate)

see also: Digital Marketing Tools