Marketing Terms

Domain Name


Location of an entity on the Internet.


There are different levels of domains.

Examples of the various levels are as follows:

Top-level (TLD).com, .net, .org, .edu, .gov

2nd-levelbusiness, shopping, search
(2nd-level may contain letters, numbers, and hyphens)

3rd-levelwww1, www2, keyword (optional)
(NOTE – make sure your site resolves with or without www)

The selection of domain names is a major consideration when doing business online, and it is often one of the first issues to be addressed. While a good domain name won’t guarantee success, it can have a positive (or negative) impact on almost every aspect of online business.

A “good” domain is one that is easy to remember and minimizes confusion. If you are acquiring a name that has the potential to cause confusion, it is generally recommended that you obtain the most logical variations. This could include non-hyphenated and hyphenated variations, along with words that are phonetically similar and common misspellings.


Find & register domain names:

Namecheap – no-nonsense registrar used here at

GoDaddy – another registrar that offers a wide variety of web services.

see also: Digital Marketing Tools
see also: Domain Name Discounts category at

Related Terms

long domain name, whois

view all terms in the Domain Names glossary or all terms in the Digital Marketing glossary