Marketing Terms

Site Search


Search functionality specific to one site.


Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever.

Search tools are often divided into two categories; software that runs on your servers and hosted services that run on remote servers. Small sites may benefit from a free site search engine service, although the low cost may come at the expense of 3rd-party advertisements with the search results. Enterprise sites may need to buy more customizable solutions, which often run several thousand dollars or more, depending on volume.

Related Terms

search engine

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary