Trying to make sense of all the courses about digital marketing?
We're in the process of comparing everything in one place.
This page was re-researched and re-launched in early March, 2018. Major additions will be announced in the weekly email newsletter.
This page does use affiliate links when they are available. Besides helping to fund more research, it can helps us to find discounts.
Digital Marketing, General
Price: $99 for foundation courses, $299 for advanced courses
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most major digital marketing topics
Free Trial? No
URL: www.simplilearn.com (check discounts)
Price: unlimited courses from $19.99 - $29.99
Time: often between 30 minutes to 2 hours, but varies widely
Types of Courses: online, self-paced
# of Courses: thousands
# of Marketing Courses: hundreds
Topic Covered: most marketing topics, plus many other creative and business topics
Free Trial? Yes, 30 days
URL: www.lynda.com (check discounts)
Price: pay per course, usually less than $20 each during sales
Time: varies widely, from less than 2 hours to 20+ hours
Types of Courses: online, self-paced
# of Courses: tens of thousands
# of Marketing Courses: hundreds, maybe thousands
Topic Covered: most marketing topics, plus a huge variety of other topics
Free Trial? No
URL: www.udemy.com (check discounts)
Price: unlimited courses from $25 to $45 per month
Time: typically 20 to 60 minutes
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 10 days
URL: www.onlinemarketinginstitute.org
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 7 days for Pro membership
URL: www.marketingprofsu.com
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Types of Courses: online, self paced and live online courses
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: primarily analytics & conversion
Free Trial? No
URL: conversionxl.com/institute/ (check discounts)
Price: $499 per course
Time: 3 to 6 hours each
Types of Courses: online, self paced
# of Courses: 7
# of Marketing Courses: 7
Topic Covered: major digital marketing topics
Free Trial? No
URL: www.clickminded.com
Advertising
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Online Advertising Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Online Advertising Courses:
- Paid Advertising (one main course)
topics covered in this course include:- Paid Framework
- Paid Fundamentals
- Paid Ads & The Funnel
- Bidding & Auctions
- Keywords & Match Type
- Campaign Creation
- Optimized Campaign
- Favorite Tools & Services
- New Campaigns From Scratch
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Online Advertising Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Online Advertising Courses:
- Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC
- Ecommerce Ads With Google Merchant Center & Google Shopping
- AdWords: Become Google AdWords Certified in Just 2 Days
- Social Media Marketing Masterclass - PPC on 10+ Platforms
- The Complete Facebook Ads Course - Beginner to Advanced
- Instagram Ads For Beginners: Hands On Training
- Complete LinkedIn Ads for 2018 & Beyond
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Online Advertising Courses:
- Introduction to Digital Advertising Part 1
- Introduction to Digital Advertising Part 2
- Planning SEM Campaigns
- Create Campaign Assets
Summary: Online Marketing Institute provides an introduction to many digital marketing topics for a low monthly price.
Analytics
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Example Analytics Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Analytics Courses:
- Google Analytics Training Course for Beginners
- The 2018 Google Analytics Bootcamp
- Google Tag Manager (GTM) Training - From Zero to Hero
- Build Insightful Dashboards with Google Data Studio
- Google Analytics for Shopify: A Complete Step-by-Step Guide
- Google Analytics Certification: Get Certified in Just 2 Days
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Analytics Courses:
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Analytics Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Web Analytics Courses:
- Google Analytics (one main course)
topics covered in this course include:- Analytics Framework
- Goal Mapping
- Account Setup
- Event & Campaign Tracking
- Reporting
- Debugging
- Dashboard & Advanced
- Favorite Tools & Services
- New Account From Scratch
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Analytics Courses:
B2B
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Example B2B Marketing Courses:
- B2B Lead Roundup (deep dive)
- Channel Marketing for Marketing (quick study)
- Channel Marketing for Partners (quick study)
- Demand/Lead Generation (quick study)
- Event Marketing (quick study)
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example B2B Marketing Courses:
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example B2B Marketing Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example B2B Marketing Courses:
- Lead Generation Machine: Cold Email B2B Sales Master Course
- Sales Machine: The Sales Training B2B Master Course
- Negotiation Machine: Negotiation Skills for Business & Life
- Business Development & B2B Sales for Startups
- B2B Sales - Close More Deals, Get More Leads, Work Less
- Write Your First B2B Marketing Case Study
Content
Price: $995 for on-demand access to the full Content Marketing University curriculum.
Time: the curriculum contains roughly 60 hours and 30+ hours of total time.
Example Content Marketing Courses:
- Building the Business Case for Content Marketing
- Planning a Start-Up Investment in Content Marketing
- Developing Audience Personals
- Account Based Marketing - An Introduction
- Breathing Life Into Your Brand Story
- Three Approaches for Producing Compelling B2B Video
- Integration of Paid, Owned, and Earned Media
- The Process of Content Marketing
- How to Build an Editorial Calendar
- The Ultimate Guide to Content Metrics & Analytics
- Putting It All Together
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Content Marketing Courses:
- Content Marketing Mastery
- How to Use Content Marketing to Become Known as an Expert
- Content Marketing Hacks for Busy Entrepreneurs
- Building Better Traffic: Content Marketing and SEO
- Influencer Content Marketing: Killer Tactics for 2018
- Mobile First Content Marketing Strategy
- Copywriting Secrets - How to Write Copy That Sells
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Content Marketing Courses:
- Learning Content Marketing
- Content Marketing ROI
- Content Marketing Foundations
- Content Marketing: Staying Relevant
- Content Marketing: Podcasts and Audio
- Content Marketing: Videos
- Content Marketing: Photos
- Content Marketing: Slides
- Content Marketing: Blogs
- Content Marketing: Ebooks
- Content Marketing: Newsletters
- Blogging for Your Business
- Writing a Press Release
- Learning to Write Marketing Copy
- Learning to Run Webinars
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Content Marketing Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Content Marketing Courses:
- Content Marketing (one main course)
topics covered in this course include:- Content Framework
- Content Fundamentals
- Segmentation
- Messaging
- Content Calendar
- Channel Selection
- Content Process & Goals
- Copywriting
- Calls to Action
- Optimization
- Favorite Tools & Services
- Campaign Walkthrough
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Content Marketing Courses:
Conversion
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Example Conversion Courses:
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Conversion Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Conversion Optimization Courses:
- Conversion Funnel (one main course)
topics covered in this course include:- Funnel Framework
- Top of Funnel Blueprint
- Top of Funnel Tactics
- Middle of Funnel Blueprint
- Middle of Funnel Tactics
- Bottom of Funnel Blueprint
- Bottom of Funnel Tactics
- Managing Your Funnel
- Favorite Tools & Services
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Conversion Courses:
Ecommerce
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Ecommerce Courses:
- Shopify Power: Build An Ecommerce Website Using Shopify
- Build a Highly Converting Shopify Dropshipping Store
- The Complete ECommerce Course with WordPress and Woocommerce
- WordPress E-Commerce : WooCommerce Plugin Introduction
- SEO 2017: E-Commerce SEO for WordPress and Shopify Website
- The Ultimate E-Commerce Conversion Rate Optimisation Course
- Optimize Your Ecommerce Product Pages to Increase Sales
- Email Marketing: Sales Automation for E-commerce
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Ecommerce Courses:
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Email Marketing Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Email Marketing Courses:
- Email Marketing (one main course)
topics covered in this course include:- Email Framework
- Email Campaigns
- Segmentation
- Campaign Calendar
- Copywriting & Design
- Automation
- Tracking & Deliverability
- Favorite Tools & Services
- New Campaign Walkthrough
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Example Email Marketing Courses:
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Email Marketing Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Email Marketing Courses:
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Email Marketing Courses:
MarTech
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example MarTech Courses:
Podcasting
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Podcasting Courses:
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Podcasting Courses:
SEO
Price: $40/mo for unlimited on-demand access to all video classes, demo of 3 free modules.
Time: classes range from 30 minutes to 8 hours, with most falling in the middle of that range.
Example SEO Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example SEO Courses:
- Search Engine Optimization (one main course)
topics covered in this course include:- Search Framework
- Keyword Research
- Technical Optimization
- Link Building & Authority
- Image Optimization
- Mobile SEO
- Crawl Path Optimization
- Structured Data & Schema
- Analytics & "Not Provided"
- Internationalization
- Favorite Tools & Services
- Start a New Site From Scratch
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example SEO Courses:
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example SEO Courses:
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example SEO Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example SEO Courses:
- The Complete Search Engine Optimization (SEO) Bootcamp 2018
- Learn How To Do SEO And How To Form An Agency
- Complete SEO Training + SEO for WordPress Websites
- WordPress SEO - The Complete Yoast SEO Plugin Tutorial
- Keyword Research Secrets: SEO For Google [Beginners]
- Master Link building for SEO in 1 Hour
- Local SEO Marketing For Professional Results
Social
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Social Media Courses:
- Start a Successful Social Media Marketing Agency from Home
- Social Media Success: How to Become an Influencer
- Social Media Marketing & Marketing Strategy Masterclass 2018
- Social Media Marketing Masterclass | PPC on 10+ Platforms
- Social Media Marketing Automation
- The Complete Facebook Marketing Masterclass
- Twitter Growth Hacks: Automate Your Twitter Marketing
- Pinterest: Increase Website Traffic With Images
- How To Use Snapchat For Marketing In 2018
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Social Media Courses:
- Marketing Foundations: Social Media
- Social Media Marketing: Managing Online Communities
- Social Media Marketing: ROI
- Facebook for Business
- Facebook Marketing: Advertising
- Advertising on Instagram
- Twitter for Business
- Twitter Marketing: Advertising
- Pinterest for Business
- Marketing with Snapchat
- Top 10 Social Media Management Tools
- Social Media Marketing for Small Business
- Social Media Marketing for Government
- Social Media Marketing for Nonprofits
- Social Media Marketing for Graphic Designers
- Social media for Photo and Video Pros
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Social Media Courses:
Price: $499 per course
Time: from 3 to 6 hours
Example Social Media Courses:
- Social Media (one main course)
topics covered in this course include:- Social Framework
- Channel Selection
- Channel Overview
- Social Media Monitoring
- Social Content
- Creating vs. Curating
- Social Conversions
- Favorite Tools & Services
- Campaign Walkthrough
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Social Media Courses:
- The Primary Social Media Platforms
- Using Social Media to Create Engagement
- Social Media: Consumer Insights
- Facebook: How to Setup your Page
- Facebook: What to Post
- Facebook Advertising
- Think You Should Know About Advertising on Snapchat and Instagram
- Creating an Influential LinkedIn Profile
- Publishing on LinkedIn Pulse
- How to Market to Millennials
- more...
Video
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Video Marketing Courses:
- Video Marketing Made (Ridiculously) Easy
- Video Marketing Hacking: How to Fire Up Your Online Presence
- YouTube Masterclass - Your Complete Guide to YouTube
- Getting Started On YouTube - How To Start A YouTube Channel
- YouTube SEO: How to Rank #1 on YouTube
- YouTube Advertising: Beginner's YouTube Ads Blueprint
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Video Marketing Courses:
Web Design
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Web Design Courses:
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Web Design Courses:
- Web Design for Beginners: Real World Coding in HTML & CSS
- Web Development for Beginners: Build Website from Scratch
- Start and Run a Successful Web Design Business from Home
- WordPress - The Complete Business Web Design Course
- Become A WordPress Web Design Expert Without Any Coding
- WordPress Web Design and Advanced Theme Development
- Advanced CSS and Sass: Take Your CSS to the Next Level