Online Digital Marketing Courses

(note: the formatting of this page is in transition, while we switch page builders from Beaver Builder to Elementor.)

Trying to make sense of all the courses about digital marketing?

We’re in the process of comparing everything in one place.

This page was re-researched and re-launched in early March, 2018. Major additions will be announced in the weekly email newsletter.

This page does use affiliate links when they are available. Besides helping to fund more research, it can helps us to find discounts.

Digital Marketing

Simplilearn / MarketMotive

Price: $99 for foundation courses, $299 for advanced courses
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most major digital marketing topics
Free Trial? No
URL: www.simplilearn.com (check discounts)

Lynda

Price: unlimited courses from $19.99 – $29.99
Time: often between 30 minutes to 2 hours, but varies widely
Types of Courses: online, self-paced
# of Courses: thousands
# of Marketing Courses: hundreds
Topic Covered: most marketing topics, plus many other creative and business topics
Free Trial? Yes, 30 days
URL: www.lynda.com (check discounts)

Udemy

Price: pay per course, usually less than $20 each during sales
Time: varies widely, from less than 2 hours to 20+ hours
Types of Courses: online, self-paced
# of Courses: tens of thousands
# of Marketing Courses: hundreds, maybe thousands
Topic Covered: most marketing topics, plus a huge variety of other topics
Free Trial? No
URL: www.udemy.com (check discounts)

Online Marketing Institute

Price: unlimited courses from $25 to $45 per month
Time: typically 20 to 60 minutes
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 10 days
URL: www.onlinemarketinginstitute.org

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 7 days for Pro membership
URL: www.marketingprofsu.com

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Types of Courses: online, self paced and live online courses
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: primarily analytics & conversion
Free Trial? No
URL: conversionxl.com/institute/ (check discounts)

ClickMinded

Price: $499 per course
Time: 3 to 6 hours each
Types of Courses: online, self paced
# of Courses: 7
# of Marketing Courses: 7
Topic Covered: major digital marketing topics
Free Trial? No
URL: www.clickminded.com

Advertising

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Online Advertising Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Online Advertising Courses:

  • Paid Advertising (one main course)
    topics covered in this course include:

     

    • Paid Framework
    • Paid Fundamentals
    • Paid Ads & The Funnel
    • Bidding & Auctions
    • Keywords & Match Type
    • Campaign Creation
    • Optimized Campaign
    • Favorite Tools & Services
    • New Campaigns From Scratch

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Online Advertising Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Online Advertising Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Online Advertising Courses:

Summary: Online Marketing Institute provides an introduction to many digital marketing topics for a low monthly price.

Analytics

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.

Example Analytics Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Analytics Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Analytics Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Analytics Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Web Analytics Courses:

  • Google Analytics (one main course)
    topics covered in this course include:

     

    • Analytics Framework
    • Goal Mapping
    • Account Setup
    • Event & Campaign Tracking
    • Reporting
    • Debugging
    • Dashboard & Advanced
    • Favorite Tools & Services
    • New Account From Scratch

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Analytics Courses:

B2B

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.

Example B2B Marketing Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example B2B Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example B2B Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example B2B Marketing Courses:

Content Marketing

Content Marketing University

Price: $995 for on-demand access to the full Content Marketing University curriculum.
Time: the curriculum contains roughly 60 hours and 30+ hours of total time.

Example Content Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Content Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Content Marketing Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Content Marketing Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Content Marketing Courses:

  • Content Marketing (one main course)
    topics covered in this course include:

     

    • Content Framework
    • Content Fundamentals
    • Segmentation
    • Messaging
    • Content Calendar
    • Channel Selection
    • Content Process & Goals
    • Copywriting
    • Calls to Action
    • Optimization
    • Favorite Tools & Services
    • Campaign Walkthrough

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Content Marketing Courses:

Conversion Optimization

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.

Example Conversion Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Conversion Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Conversion Optimization Courses:

  • Conversion Funnel (one main course)
    topics covered in this course include:

     

    • Funnel Framework
    • Top of Funnel Blueprint
    • Top of Funnel Tactics
    • Middle of Funnel Blueprint
    • Middle of Funnel Tactics
    • Bottom of Funnel Blueprint
    • Bottom of Funnel Tactics
    • Managing Your Funnel
    • Favorite Tools & Services

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Conversion Courses:

Ecommerce

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Ecommerce Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Ecommerce Courses:

Email Marketing

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Email Marketing Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Email Marketing Courses:

  • Email Marketing (one main course)
    topics covered in this course include:

     

    • Email Framework
    • Email Campaigns
    • Segmentation
    • Campaign Calendar
    • Copywriting & Design
    • Automation
    • Tracking & Deliverability
    • Favorite Tools & Services
    • New Campaign Walkthrough

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.

Example Email Marketing Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Email Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Email Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Email Marketing Courses:

MarTech

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example MarTech Courses:

Podcasting

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Podcasting Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Podcasting Courses:

SEO

DistilledU

Price: $40/mo for unlimited on-demand access to all video classes, demo of 3 free modules.
Time: classes range from 30 minutes to 8 hours, with most falling in the middle of that range.

Example SEO Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example SEO Courses:

  • Search Engine Optimization (one main course)
    topics covered in this course include:

     

    • Search Framework
    • Keyword Research
    • Technical Optimization
    • Link Building & Authority
    • Image Optimization
    • Mobile SEO
    • Crawl Path Optimization
    • Structured Data & Schema
    • Analytics & “Not Provided”
    • Internationalization
    • Favorite Tools & Services
    • Start a New Site From Scratch

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example SEO Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example SEO Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example SEO Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example SEO Courses:

Social Media

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Social Media Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Social Media Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Social Media Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Social Media Courses:

  • Social Media (one main course)
    topics covered in this course include:

     

    • Social Framework
    • Channel Selection
    • Channel Overview
    • Social Media Monitoring
    • Social Content
    • Creating vs. Curating
    • Social Conversions
    • Favorite Tools & Services
    • Campaign Walkthrough

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Social Media Courses:

Video Marketing

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Video Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Video Marketing Courses:

Web Design

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Web Design Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Web Design Courses:

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ABOUT

Since 2000, this has been home to the research and resources of Sean O’Rourke. For 2019, we are redesigned to give you more one-of-kind resources to make you a more effective marketer.
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Some links on this site are affiliate links. If you buy a product or service via these links, the site owner receive a commission, which subsidizes our ridiculous research and resources.
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