Marketing Terms

Web Design


The selection and coordination of available components to create the layout and structure of a Web page.


Web design has a significant impact on Web marketing efforts. Factors involved include:

* how visitors find the site
(search engine optimization)

* how long visitors use the site
(site stickiness)

* how likely visitors are to return
(repeat visitors)

* how often visitors buy or register
(conversion rate)

see also: Web Design Tools

Related Terms

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary


End of Web Design Alertbox (July 23, 2000)

Ten Good Deeds in Web Design Alertbox (October 3, 1999)

The Top Ten New Mistakes of Web Design Alertbox (May 30, 1999)

Differences Between Print Design and Web Design Alertbox (January 24, 1999)

Top Ten Mistakes in Web Design Alertbox (May 1996)