Marketing Terms

Run of Site (ROS)


Ad buying option in which ad placements may appear on any pages of a target site.


In run of site advertising, advertisers generally give up say over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of the target site.

Run-of-site is similar to run to network, except the ads appear on an individual site instead of many sites.

see also: Digital Marketing Tools


Beyond Run of Site
ClickZ (October 11, 2001)

Related Terms

advertising network, run-of-network (RON)

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary