above the fold – the section of a Web page that is visible without scrolling.
ad space – the space on a Web page available for advertisements.
ALT text – HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.
animated GIF – a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.
bookmark – a link stored in a Web browser for future reference.
cascading style sheets (CSS) – a data format used to separate style from structure on Web pages.
favicon – a small icon that is used by some browsers to identify a bookmarked Web site.
Flash – multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.
frames – a structure that allows for the dividing of a Web page into two or more independent parts.
home page – the main page of a Web site.
linkrot – when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
navigation – that which facilitates movement from one Web page to another Web page.
shopping cart – software used to make a site’s product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
site search – search functionality specific to one site.
splash page – a branding page before the home page of a Web site.
Web browser – a software application that allows for the browsing of the World Wide Web.
Web design – the selection and coordination of available components to create the layout and structure of a Web page.
Web site usability – The ease with which visitors are able to use a Web site.