300 Marketing Acronyms – The Huge List

by category – Advertising | Email | SaaS | SEO | Social | Web Design

3PAS – Third-Party Ad Serving
ABC
– Always Be Closing
ABM – Account Based Marketing
ACCR – Annual Customer Churn Rate
ACoS – Advertising Cost of Sale
ACV – Annual Contract Value
AE – Account Executive
AI – Artificial Intelligence
AIDA – Attention, Interest, Desire, Action
AJAX – Asynchronous JavaScript and XML
AM – Account Manager
AMA – Ask Me Anything
AMP – Accelerated Mobile Pages
AOR – Agency of Record
AOV – Average Order Value
API – Application Programming Interface
APV – Average Percentage Viewed
AR – Augmented Reality
ARPA – Average Revenue Per Account
ARPU – Average Revenue Per User
ARR – Annual Recurring Revenue
AS – Article Submission
ASO – App Store Optimization
AVD – Average View Duration
B2B – Business to Business
B2C – Business to Consumer
BANT – Budget, Authority, Need, Timeline
BDR – Business Development Representative
BH – Black Hat (SEO)
BI – Business Intelligence
BIMI – Brand Indicators for Message Identification
BL – Backlink
BMM – Broad Match Modifier (deprecated)
BOFU – Bottom Of The Funnel
CAC – Customer Acquisition Cost
CAGR – Compound Annual Growth Rate
CAGR – Compound Monthly Growth Rate
CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing
CAPTCHA – Completely Automated Public Turing Test to Tell Computers and Humans Apart
CASL – Canadian Anti-Spam Law
CCPA – California Consumer Privacy Act
CCR – Customer Churn Rate
CDN – Content Delivery Network
CDP – Customer Data Platform
CF – Citation Flow
CLTV – Customer Lifetime Value
CMA – Census Metropolitan Area
CMGR – Community Manager
CMI – Content Marketing Institute
CMO – Chief Marketing Officer
CMP – Content Marketing Platform
CMRR – Committed Monthly Recurring Revenue (MRR)
CMS – Content Management System
COI – Confirmed Opt-In
CPA – Cost Per Action
CPC – Cost Per Click
CPD – Cost Per Download
CPE – Cost Per Engagement
CPO – Cost Per Order
CPG – Consumer Packaged Good
CPL – Cost Per Lead
CPM – Cost Per 1000 Impressions (technically: Cost Per Mille)
COGS – Cost of Goods Sold
CPP – Cost Per Phone Call
CPS – Cost Per Sale
CPV – Cost Per View
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSE – Comparison Shopping Engine
CSS – Cascading Style Sheets
CTA – Call To Action
CTOR – Click-To-Open-Rate
CTR – Click-Through Rate
CTV – Connected TV
CVR – Conversion Rate
CX – Customer Experience
DA – Domain Authority (Moz)
DAI – Dynamic Ad Insertion
DAM – Digital Asset Management
DAU – Daily Active Users
DFO – Data Feed Optimization
DLR – Deep Link Ratio
DR – Direct Response
DR – Domain Ranking (Ahrefs)
DKI – Dynamic Keyword Insertion
DKIM – DomainKeys Identified Mail
DM – Direct Mail
DM – Direct Message
DMA – Designated Market Area
DMARC – Domain-based Message Authentication, Reporting & Conformance
DMCA – Digital Millennium Copyright Act
DMP – Data Management Platform
DNS – Domain Name System
DOI – Double Opt-In
DS – Directory Submission
DSA – Dynamic Search Ad
DSP – Demand Side Platform
DTC – Direct To Consumer
EAT – Expertise, Authoritativeness and Trustworthiness
ECPC – Enhanced Cost Per Click
eCPM – Effective CPM (Cost Per Mille)
EMD – Exact Match Domain
EPC – Earnings Per Click
EPM – Earnings Per Thousand
ERP – Enterprise Resource Planning
ESP – Email Service Provider
ESP – Emotional Selling Proposition
ETA – Expanded Text Ads (deprecated)
F4F – Follow For Follow
FAB – Features Advantages Benefits
FAQ – Frequently Asked Questions
FB – Facebook
FBML – Facebook Markup Language
FCP – First Contentful Paint
FID – First Input Delay
FFA – Free-For-All (Link List)
FTP – File Transfer Protocol
GA – Google Analytics
GA4 – Google Analytics 4
GAP – Google Advertising Professional
GAS – Guaranteed Article Submission
GCLID – Google Click Identifier
GDN – Google Display Network
GDPR – General Data Protection Regulation
GDS – Google Data Studio
GIS – Google Image Search
GMB – Google My Business
GSC – Google Search Console
GTM – Go To Market
GTM – Google Tag Manager
GWT – Google Webmaster Tools
H1 – Level 1 Heading Markup
H2 – Level 2 Heading Markup
HIPPO – Highest Paid Person’s Opinion
HTML – Hypertext Markup Language
HTTP – Hyper Text Transfer Protocol
HTTP – Hyper Text Transfer Protocol Secure
IAB – Interactive Advertising Bureau
IBL – Inbound Link
IBV – In-Banner Video
ICP – Ideal Customer Profile
IG – Instagram
IM – Instant Messaging
IM – Internet Marketing
IMAP – Internet Message Access Protocol
IoT – Internet Of Things
IP – Internet Protocol
IS – Impression Share
ISP – Internet Service Provider
ITP – Intelligent Tracking Prevention
JS – JavaScript
KPI – Key Performance Indicator
KW – Keyword
LB – Link Building
LCP – First Contentful Paint
LI – LinkedIn
LMS – Learner Management System
LP – Landing Page
LPO – Landing Page Optimization
LTKW – Long Tail Keywords
LSA – Local Services Ads
LSEO – Local SEO
LSI – Latent Semantic Indexing
LTKW – Long-Tail Keyword
LTV – Lifetime Value
LVR – Lead Velocity Rate
MA – Marketing Automation
MAP – Marketing Automation Platform
MAU – Monthly Active Users
MCC – My Client Center
ML – Machine Learning
MoM – Month Over Month
MOFU – Middle Of The Funnel
MQL – Marketing Qualified Leads
MRAID – Mobile Rich Media Ad Interface Definitions
MRR – Monthly Recurring Revenue
MSN – Microsoft Network
MTD – Month To Date
MTO – Meta Tags Optimization
MUA – Mail User Agent
MVP – Minimum Viable Product
MVT – Multivariate Testing
NAP – Name, Address, Phone Number
NM – Niche Marketing
NPS – Net Promoter Score
NRR – Net Revenue Retention
NSEO – Negative SEO
OBL
– Outbound Link
ODP – Open Directory Project
OKR – Objectives & Key Results
OOO – Out Of Office
ORM – Online Reputation Management
OS – Open Source
OS – Operating System
OTT – Over-The-Top
OWBL – One-way Backlink
PA – Page Authority (Moz)
PBN – Private Blog Network
PECR – Privacy and Electronic Communications Regulations
PDF – Portable Document Format
PESO – Paid, Earned, Shared, Owned
PFI – Pay For Inclusion
PFP – Pay For Performance
PII – Personally Identifiable Information
PLA – Product Listing Ads (deprecated)
POP – Post Office Protocol
PPC – Pay Per Click
PPL – Pay Per Lead
PPS – Pay Per Sale
PPV – Pay Per View
PR – PageRank
PR – Press Release
PR – Public Relations
PV – Page View
QA – Quality Assurance
QDF – Query Deserves Freshness
QoQ – Quarter Over Quarter
QR (code) – Quick Response Barcode
QS – Quality Score
QTD – Quarter To Date
RD – Referring Domains
RDA – Responsive Display Ad
RFI – Request For Information
RFP – Request For Proposal
RLSA – Remarketing List for Search Ads
ROAS – Return On Ad Spend
ROI – Return on Investment
ROMI – Return On Marketing Investment
RON – Run Of Network
ROS – Run Of Site
RSA – Responsive Search Ad
RSS – Real Simple Syndication
RSS – Rich Site Summary
RT – Retweet
RTB – Real-Time Bidding
RTD – Real-Time Data
SaaS – Software As A Service
SAL – Sales Accepted Lead
SE – Search Engine
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SEP – Search Engine Positioning
SERP – Search Engine Results Page
SKAG – Single Keyword Ad Group
SLA – Service Level Agreement
SM – Social Media
SMART – Specific, Measurable, Attainable, Relevant, Time-Bound
SMB – Small-to Medium-sized Business
SME – Small To Medium Enterprise
SMM – Social Media Marketing
SMO – Social Media Optimization
SMP – Social Media Platform
SMTP – Simple Mail Transfer Protocol
SMS – Short Messaging Service
SNS – Social Networking Service
SoLoMo – Social, Local, Mobile
SOV – Share Of Voice
SPF – Sender Policy Framework
SQL – Sales Qualified Lead
SQL – Structured Query Language
SQR – Search Query Report
SSP – Sell Side Platform
SWOT – Strengths, Weaknesses, Opportunities, Threats
TAM – Total Addressable Market
tCPA – Target CPA
tCPM – Target CPM
TCV – Total Contract Value
TLD – Top Level Domain
TL;DR – Too Long; Didn’t Read
TOFU – Top Of The Funnel
TOS – Terms Of Service
tROAS – Target ROAS
TTFB – Time To First Byte
UA – Universal Analytics
UBE – Unsolicited Bulk Email
UCE – Unsolicited Commercial Email
UGC – User Generated Content
UI – User Interface
URI – Universal Resource Identifier
URL – Universal Resource Locator
USP – Unique Selling Proposition (or Point)
UTM – Urchin Tracking Module
UV – Unique Visitor
UX – User Experience
VA – Virtual Assistant
vCPM – Viewable Cost Per 1000 Impressions
VM – Viral Marketing
VOD – Video On Demand
VTR – View Through Rate
WH – White Hat (SEO)
WIIFM – What’s In It For Me
WMT – Webmaster Tools
WOM – Word of Mouth
WP – WordPress
WWW – World Wide Web
WYSIWYG – What You See Is What You Get
XML – Extensible Markup Language
Y! – Yahoo!
YMYL – Your Money or Your Life
YoY – Year Over Year
YT – YouTube
YTD – Year To Date

by category – Advertising | Email | SaaS | SEO | Social | Web Design

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