Internet Marketing Acronyms

AOV – Average Order Value
ARPU – Average Revenue Per User
B2B – Business to Business
B2C – Business to Consumer
BOFU – Bottom Of The Funnel
CMS – Content Management System
CPA – Cost Per Action
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Impression (Thousand)
CPS – Cost Per Sale
CPV – Cost Per View
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSS – Cascading Style Sheets
CTA – Call To Action
CTR – Click-Through Rate
DA – Domain Authority (Moz)
DNS – Domain Name System
eCPM – Effective CPM (Cost Per Mille)
EPC – Earnings Per Click
FB – Facebook
FFA – Free-For-All (Link List)
FTP – File Transfer Protocol
GA – Google Analytics
IBL – Inbound Link
IM – Instant Messaging
KPI – Key Performance Indicator
LPO – Landing Page Optimization
MAU – Monthly Active Users
MOFU – Middle Of The Funnel
MSN – Microsoft Network
NAP – Name, Address, Phone Number
NSI – Network Solutions
OBL – Outbound Link
PA – Page Authority (Moz)
PFI – Pay For Inclusion
PFP – Pay For Performance
PPC – Pay Per Click
PPL – Pay Per Lead
PPS – Pay Per Sale
PR – PageRank
PV – Page View
QS – Quality Score
RFP – Request For Proposal
ROAS – Return On Ad Spend
ROI – Return on Investment
RON – Run Of Network
ROS – Run Of Site
RSS – Real Simple Syndication
RT – Retweet
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SERP – Search Engine Results Page
SKAG – Single Keyword Ad Group
SMM – Social Media Marketing
TLD – Top Level Domain
TOFU – Top Of The Funnel
UGC – User Generated Content
UI – User Interface
URL – Universal Resource Locator
USP – Unique Selling Proposition
UV – Unique Visitor
WMT – Webmaster Tools
WOM – Word of Mouth
WP – WordPress
WWW – World Wide Web
Y! – Yahoo!

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