Marketing Terms



Business that sells products or provides services to other businesses.


While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.

In the wake of the dot-com crash, online B2C companies were shunned by investors in favor of B2B companies, with their potential for large, steady sources of revenue. Now, both are thriving, with new technologies and business models permitting online businesses of all kinds to rapidly scale into sustainable businesses.

see also: Digital Marketing Tools


The Incredibly Quiet B2B Resurgence
E-Commerce Times (October 18, 2002)

Is the B2B Shakeout Finally Over?
E-Commerce Times (May 30, 2002)

Related Terms

marketing automationB2C

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary