Marketing Terms

Banner Exchange


Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.


The simplified concept behind a banner exchange is “I will show your ads on my site in exchange for getting to show my ads on your site.”

Banner exchange networks differ from simple link swaps in terms of potential visitors reached. Members of large banner exchanges have the potential for their ads to be shown on thousands of other sites. Also, unlike simple link swaps, which are often hard-coded directly to a page, banner exchange networks allow rotation of ads among many different sites, sometimes with the benefit of sophisticated targeting.

Credits allow you to display your banner ads on other sites in the network. The amount of credits earned is a factor of how many banners are displayed on your site and the exchange rate. A 2:1 exchange rate means that for every two ads shown on your site, a credit is earned to have your banner shown on another member’s site.

see also: Digital Marketing Tools

Related Terms

banner ad

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary