Marketing Terms

Link Popularity


A measure of the quantity and quality of sites that link to your site.


Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.


SEMrush – extensive link research tools. (free trial & discountssponsored

see also: SEO Tools
see also: SEO Tool Discounts


SEMrush vs. Ahrefs vs. Moz (includes backlink comparison) (April 20, 2019)

Related Terms

reciprocal links, search engine optimization

view all terms in the SEO glossary or all terms in the Digital Marketing glossary