2018 & 2019 Digital Marketing Conferences – 400+ Events Worldwide (+Exclusive Discounts)

400+ conferences in both 2017 and 2018, more on the way in 2019. 📈
Accept no imitations. This page is updated multiple times per week, year after year.
last updated: Dec 3, 2018

Say “hey” at these events! Sean ORourke, publisher of this list, will be attending:

eTail West
Featured		eTail West
Feb		Social Media Marketing Wold 2019
Mar		B2B Online
Apr

Thanks to the sponsors who support many hours of research!
Event Organizers: Submit Your Event | Advertise Your Event

SymbolPrice Range (full price, “regular” ticket)
$up to $500
$$$501 to $1000
$$$$1001 to $1500
$$$$$1501 to $2000
$$$$$$2001 and up
£ and € are converted to $ ranges.

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FYI…

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  2. You have the flexibility to slice ‘n’ dice the data with the Google Sheets version. Google Sheets
  3. Speakers: speaking deadlines, list of speakers, LinkedIn LinkedIn & Facebook Facebook groups
  4. Discounts: we added a category for conference discounts at MarketingDiscounts.io
  5. Higher Ed calendar is in the new Higher Ed Digital Marketing Facebook group. Facebook

December 2018

DatesEvent NameLocationPrice*Category
Dec 3Programmatic Punch UKLondon, UK£Advertising
Dec 4-5Digital Summit: DallasTX, Dallas$Digital
Digital Summit Dallas discount code: MT50 for $50 off any pass type
Dec 4SheCommerce BangkokBangkok, Thailand฿Retail
Dec 5-7Social FreshFL, Winter Park$$Social
Dec 5-6Mobile Innovation SummitCA, San Francisco$$$Mobile
Dec 5-6Digital Publishing Innovation SummitCA, San Francisco$$$Digital
Dec 6-7Content Marketing SummitNY, New York$$$Content
Dec 6Inbox AwesomeNY, New York$Email
Dec 6-7Digital Marketing Leaders Hong KongHong Kong$$Digital
Digital Marketing Leaders Hong Kong discount code: MT100 for $100 of any pass type
Dec 6App Promotion Summit BerlinBerlin, Germany€€Mobile
Dec 9-12MediaPost’s Email Insider SummitUT, Park City$$$$$Email
Dec 10-12Digiday Brand SummitCA, Palm Springs$$$$$Brands
Dec 11-12Growth Marketing ConferenceCA, San Francisco$$$$Digital
Dec 12-15MediaPost’s Search Insider SummitUT, Park City$$$$$Search

January 2019

DatesEvent NameLocationPrice*Category
Jan 5MailconNV, Las Vegas$$Email
Jan 6-8Affiliate Summit West 2019NV, Las Vegasnot yetAffiliate
Jan 13-15NRF (Retail’s Big Show)NY, New York Citynot yetRetail
Jan 27-30NamesCon Global 2019NV, Las Vegas$$Domains
Jan 23-24AdExchanger’s Industry PreviewNY, New York$$$$$Advertising
Jan 23-25Japan IT Week: Web & Digital Marketing ExpoOsaka, Japan?Digital
Jan 24-25Accelarate 2019CA, Los Gatos$Analytics
Jan 26Traffic Think Tank LIVEPA, Philadelphia$Digital
Jan 28-Feb 1SUPERWEEK HungaryBudapest, Hungarynot yetAnalytics
Jan 30-31SMX WestCA, San Diego$$$Search
Jan 31-Feb 1Mobile Shopping EUTBDnot yetRetail

February 2019

eTail West
Retailers – get 20% off current price with code MKTERMS – etailwest.wbresearch.com

DatesEvent NameLocationPrice*Category
Feb 2Hosting & Domain ConferenceHyderabad, India₹Domains
Feb 4-8Social Media Week: LagosLagos, Nigeria$Social
Feb 5-6Savant eCommerce BerlinBerlin, Germanynot yetRetail
Feb 6-9London Affiliate ConferenceLondon, UKnot yetAffiliate
Feb 7Programmatic World ForumCA, San Francisco$Advertising
Feb 7-8YoastCon 2019Nijmegen, Netherlands€€Search
Feb 7-8eCommerce Fair 2019 TokyoTokyo, Japan?Retail
Feb 11-12Digital Summit: PhoenixAZ, Phoenixnot yetDigital
Feb 13The Advanced Search ConferenceLondon, UK££Search
Feb 143XE CRODublin, Irelandnot yetCRO
Feb 14-17VidCon EuropeLondon, UK£Video
Feb 18-21MediaPost’s Email Insider SummitKitzbühel, Austria€€€€€Email
Feb 19-22Converge 2019GA, Atlanta$$Industry
Feb 19-22eTail West eTail WestCA, Palm Springsnot yetRetail
eTail West discount code: retailers use MKTERMS for 20% off current price
Feb 19-20Rakuten Dealmaker: ScottsdaleAZ, Scottsdalenot yetAffiliate
Feb 20-22Social Media Week AustinTX, Austinnot yetSocial
Feb 20E-commerce Berlin EXPOBerlin, Germanynot yetRetail
Feb 25-27Traffic & Conversion SummitCA, San Diego$$$Digital
Feb 25-27LSA19CA, Dana Pointnot yetLocal
Feb 25-27B2B Marketing ExchangeAZ, Scottsdalenot yetB2B
Feb 26-27Digital Summit: SeattleWA, Seattlenot yetDigital
Feb 26-27Digital Marketing for Financial Services Summit WestCA, San Francisconot yetIndustry
Feb 26-27eTail Connect SpringChester, UKinviteRetail
Feb 27-28Digital Marketing Innovation SummitNY, New York$$$Digital
Feb 27-28Mobile Innovation SummitNY, New York$$$Mobile
Feb 27-28eTail ConnectLondon, UKinviteRetail
Feb 27-28Prolific North LiveManchester, UKnot yetMarTech
Feb 27-28Digital Marketing Leaders SydneySydney, AustraliaA$$Digital
Digital Marketing Leaders Summit: use MT10 for 10% off any ticket type
Feb 27Intrigue Summit: MelbourneMelbourne, AustraliaA$Digital

March 2019

Social Media Marketing World (SMMW)
Sean says, “You have to see this speaker lineup.” www.socialmediaexaminer.com/smmworld/

DatesEvent NameLocationPrice*Category
Mar 3-6ShoptalkNV, Las Vegas$$$$*Retail
Mar 4-6LeadsCon Las VegasNV, Las Vegas$$Conversion
Mar 4-5SearchLove San DiegoCA, San Diegonot yetSearch
Mar 5-6Digital Summit: Salt Lake CityUT, Salt Lake Citynot yetDigital
Mar 5-7Pubcon FloridaFL, Fort Lauderdale$$Search
Mar 5-7eTail AsiaSingaporenot yetRetail
Mar 6-7Dx3 Canada 2019Toronto, Canadanot yetDigital
Mar 6-7Digital Marketing Leaders SummitJakarta, Indonesia$Digital
Digital Marketing Leaders Summit: use MT10 for 10% off any ticket type
Mar 7-9PodFest Multimedia ExpoFL, Orlando$Podcasting
Mar 7-8Engage Conference 2019 (SEMpdx)OR, Portland$Digital
Mar 7-8eTail GermanyBerlin, Germany€€Retail
eTail Germany discount code: retailers use ETGMT19 for 15% off current price
Mar 8-17SXSW Conference & FestivalsTX, Austinnot yetMisc.
Mar 8ATOMICON 2019Newcastle upon Tyne, UK£Digital
Mar 12-14Affiliate Summit EuropeAmsterdam, Netherlandsnot yetAffiliate
Mar 12-13ad:tech SydneySydney, AustraliaA$$$Advertising
Mar 13-15inOrbitPortorož, Slovenia€Digital
Mar 14EiQ (Intelligent Email Gathering)GA, Atlanta$$Email
Mar 14-15EyeforTravelCA, San Francisco$$$Industry
Mar 14-15Digital Marketing Innovation SummitMelbourne, Australianot yetDigital
Mar 14-15ad:tech New DelhiNew Delhi, Indianot yetAdvertising
Mar 19-21Social Media Strategies SummitCA, Anaheim$$$Social
Mar 19-21One-To-One Retail E-CommerceMonacoinviteRetail
Mar 20-22Social Media Marketing World Social Media Marketing World (SMMW)CA, San Diego$$Social
Mar 20-21eCommerce Innovation SummitCA, San Francisco$$$Retail
Mar 20-22Marketing Festival 2019Prague, Czech Republicnot yetMarketing
Mar 21App Promotion Summit LondonLondon, UKnot yetMobile
Mar 24-28Adobe Summit: North AmericaNV, Las Vegasnot yetDigital
Mar 27-29CXL Live 2019TX, Austinnot yetConversion
Mar 27-28Marketing Technology ExpoLondon, UKfreeMarTech
Mar 27-28B2B Marketing ExpoLondon, UKfreeMarTech
Mar 27-28B2C Marketing ExpoLondon, UKfreeMarTech
Mar 27-28Nordic Affiliate ConferenceStockholm, Swedennot yetAffiliate
Mar 28Intrigue Summit: ManilaManila, Philippines₱Digital

April 2019

B2B Online
Manufacturers & Distributors: 25% off with code MKTERMS — b2bmarketing.wbresearch.com

DatesEvent NameLocationPrice*Category
Apr 1-3eTail ConnectFL, MiamiinviteRetail
Apr 1-3UnGagged LondonLondon, UK££Digital
Apr 1-3Digital Travel APACSingaporenot yetIndustry
Apr 1International Search Summit MunichMunich, Germanynot yetSearch
Apr 2-3SMX GermanyMunich, Germany€€€€Search
Apr 2-3Savant eCommerce AmsterdamAmsterdam, Netherlandsnot yetRetail
Apr 3-5MarTech Conference WestCA, San Josenot yetMarTech
Apr 3-5Big DigitalAdelaide, Australianot yetDigital
Apr 3-4Internet Retailing Expo (IRX)Birmingham, UKnot yetRetail
Apr 3Rakuten Symposium: LondonLondon, UKnot yetAffiliate
Apr 4-5Advanced Search Summit NapaCA, Napa$$Search
Advanced Search Summit discount: use MT100 for $100 off GA or VIP tickets
Apr 4-5ADworld ExperienceItalynot yetPPC
Apr 8-10ContentTECH SummitCA, San Diegonot yetContent
Apr 8-10Digital Travel US 2019CA, Indian Wellsnot yetIndustry
Apr 9-10Interact 19OH, Columbus$$Digital
Apr 9-11Web à QuébecQuebec, CanadaC$$Digital
Apr 10-11Digital Summit: Los AngelesCA, Los Angelesnot yetDigital
Apr 10-12LOCALCOMM 2019 (Siinda)London, UK€€€€Local
Apr 10Content Marketing Summit Asia: ANZSydney, Australianot yetContent
Apr 11-12SearchConCO, Breckenridge$$Search
Apr 11-12BrightonSEOBrighton, UK££Search
Apr 16-19Content Marketing ConferenceMA, Boston$$$Content
Apr 16-18Midwest Digital Marketing ConferenceMO, St. Louis$Digital
Midwest Digital Marketing Conference discount: use MKTGterms18 for 10% off
find more STL marketing/tech/business events at the St. Louis Events Calendar
Apr 17-18Digital Marketing & Strategy Innovation SummitHong Kong$$Digital
Apr 18-19OiConf & ExpoBristol, UK£Digital
Apr 23-25Hero Conf PhiladelphiaPA, Philadelphia$$$$PPC
Apr 23-26Confab 2019MN, Minneapolisnot yetContent
Apr 24-26ANA Email Evolution ConferenceGA, Savannahnot yetEmail
Apr 24-25Digital Marketing Leaders SummitSingapore$$Digital
Digital Marketing Leaders Summit: use MT10 for 10% off any ticket type
Apr 25One SquaredMN, Minneapolis$Digital
Apr 25Intrigue Summit: MiamiFL, Miami$Digital
Apr 25-26Social Media CampVictoria, CanadaC$Social
Apr 27MeasureCamp: CincinnatiOH, CincinnatifreeAnalytics
Apr 29-30AdExchanger’s Programmatic I/OCA, Francisco$$$$$Advertising
Apr 29-May 1B2B Online B2B OnlineIL, Chicago$$$$$Industry
B2B Online discount code: Manufacturers and Distributors use MKTERMS for 25% off current price
Apr 29-May 1Digital Travel USNV, Las Vegasnot yetIndustry
Apr 30-May 2Social Media Week: New YorkNY, New York$$$Social
Apr 30-May 2Social Media Strategies Summit: ChicagoIL, Chicago$$$Social

May 2019

DatesEvent NameLocationPrice*Category
May 1-2MAU 2019NV, Las Vegasnot yetMobile
May 1-3Social DayLondon, UK££Social
May 2Next10x Digital Marketing ConferenceMA, Boston$$Digital
May 6-8The Social Shake-UpGA, Atlantanot yetSocial
May 7-9eTail Canada 2019Toronto, Canadanot yetRetail
May 7-8OMR Festival 2019Hamburg, Germany€€Marketing
May 8-10Tokyo Web & Digital Marketing ExpoTokyo, Japan?Digital
May 9-10DigiMarCon East 2019NY, New Yorknot yetDigital
May 15-17Sellers SummitFL, Miami$$Retail
May 15-16Digital Summit: Kansas CityMO, Kansas Citynot yetDigital
May 15-16Programmatic Pioneers SummitTBDnot yetAdvertising
May 16-17DigiMarCon CanadaToronto, Canadanot yetDigital
May 20International Search SummitLondon, UKnot yetSearch
May 21-22Digital Summit: AtlantaGA, Atlantanot yetDigital
May 21-22Digital Marketing in Healthcare SummitPA, Philadelphia$$$Industry
May 21-22SMX LondonLondon, UK£££Search
May 21-22Programmatic Pioneers Summit: LondonLondon, UKnot yetAdvertising
May 21-23Digital Business World CongressMadrid, Spainnot yetDigital
May 23PPC MastersTBDnot yetSearch
May 29-30eCommerce Fair 2019 OsakaOsaka, Japan?Retail
May 29-31Retail Global Gold CoastGold Coast, AustraliaRetail
May 30-31The Brand Marketing SummitCA, San Francisconot yetBrands
MayContent Marketing Summit Asia: South AsiaMumbai, Indianot yetContent

June 2019

DatesEvent NameLocationPrice*Category
Jun 2Digital Marketing International ExpoRishon LeTsiyon, Israelnot yetDigital
Jun 3-5SMX Advanced: SeattleWA, Seattlenot yetSearch
Jun 4-5Savant eCommerce StockholmStockholm, Swedennot yetRetail
Jun 5-6DigiMarCon SouthTX, Houstonnot yetDigital
Jun 5-6CMA LiveEdinburgh, Scotland££Content
Jun 8Content Marketing Summit Asia: JAPACTokyo, Japannot yetContent
Jun 10-11SearchLove BostonMA, Bostonnot yetSearch
Jun 10-12Mobile ConnectCA, San DiegoinviteMobile
Jun 10-11Digital Marketing for Financial Services SummitToronto, Canadanot yetIndustry
Jun 11-12Digital Summit: PortlandOR, Portlandnot yetDigital
Jun 11-12Rakuten Dealmaker: New YorkNY, New Yorknot yetAffiliate
Jun 11-12The Brand Marketing Summit: EuropeLondon, UKnot yetBrands
Jun 10-13Conquer LocalCA, San Diego$$$Local
Jun 12-14SocialWest 2019Calgary, Canadanot yetSocial
Jun 12-13DigiMarCon WestCA, Los Angelesnot yetDigital
Jun 12-13Savage MarketingAmsterdam, Netherlands€€Digital
Jun 13-15Elite Camp 2019Laulasmaa, Estonia€€€€Conversion
Jun 18-19Email Innovations SummitNV, Las Vegasnot yetEmail
Jun 18-19eTail EuropeLondon, UKnot yetRetail
Jun 20-21DigiMarCon MidwestIL, Chicago$$Digital
Jun 21MnSearch SummitMN, St. Paul$$Digital
Jun 21Social Media Day HalifaxHalifax, Canadanot yetSocial
Jun 25-28IRCEIL, Chicagonot yetRetail
Jun 25-26Digital Summit: DenverCO, Denvernot yetDigital
Jun 25-26Digital Publishing Innovation SummitLondon, UKnot yetPublishing
Jun 25-26Digital Travel Summit EuropeLondon, UKnot yetIndustry
Jun 26Intrigue Summit: New YorkNY, New York$Digital
Jun 27Social Media Day: PhiladelphiaPA, Philadelphianot yetSocial
Jun 28Social Media Day: San DiegoCA, San Diegonot yetSocial

July 2019

DatesEvent NameLocationPrice*Category
Jul 3Nottingham Digital SummitNottingham, UKnot yetDigital
Jul 7-14DigiMarCon CruiseFL, Orlando$$Digital
Jul 8-9Affiliate World EuropeBarcelona, Spain€€€Affiliate
Jul 10-13VidConCA, Anaheimnot yetVideo
Jul 15-17MozConWA, Seattle$$$Digital
Jul 15-17Digital Food & BeverageIL, Chicagonot yetIndustry
Jul 16-19Amsterdam Affiliate ConferenceAmsterdam, Netherlandsnot yetAffiliate
Jul 17-18Digital Publishing Innovation SummitNY, New York$$$$Publishing
Jul 17-18International Conference On Social Media MarketingNJ, Brunswicknot yetSocial
Jul 19-20Midwest e-Com ConferenceMN, Minneapolis$Retail
Jul 24ANA 2019 Digital & Social Media ConferenceCA, San Diego$$$Digital
Jul 24-25Digital Summit: PhiladelphiaPA, Philadelphianot yetDigital
Jul 27MeasureCamp: San FranciscoCA, San Francisconot yetAnalytics
Jul 31-Aug 1Commerce NextNY, New York$$$Retail

August 2019

DatesEvent NameLocationPrice*Category
Aug 13-16Podcast MovementFL, Orlando$Podcasting
Aug 14-15Digital Summit: MinneapolisMN, Minneapolisnot yetDigital
Aug 15-16Learn InboundDublin, Irelandnot yetDigital
Aug 19-22eTail East 2019MA, Bostonnot yetRetail
Aug 21-22DigiMarCon AustraliaSydney, Australianot yetDigital
Aug 28-29Digital Summit: ChicagoIL, Chicagonot yetDigital

September 2019

DatesEvent NameLocationPrice*Category
Sep 3-6INBOUND 2019MA, Boston$$$$Digital
Sep 3-6Content Marketing WorldOH, Clevelandnot yetContent
Sep 3Growth Marketing Summit 2019Frankfurt, Germany€€Digital
Sep 4-5Digital Summit: Washington DCDC, Washingtonnot yetDigital
Sep 4-5eTail Connect AutumnSt. Albans, UKinviteRetail
Sep 6-7Mid-Atlantic Podcast ConferencePA, Philadelphianot yetPodcasting
Sep 9-11Digital Analytics HubVA, Leesburg$$$$$Analytics
Sep 11-13Opticon19CA, San Francisconot yetConversion
Sep 11-12Digital Summit: TampaFL, Tampanot yetDigital
Sep 11-12Digital Marketing Leaders SummitSingapore$$Digital
Digital Marketing Leaders Summit: use MT10 for 10% off any ticket type
Sep 12-13BrightonSEOBrighton, UKnot yetSearch
Sep 16-18MarTech EastMA, Bostonnot yetMarTech
Sep 16-18eTail ConnectCA, San DiegoinviteRetail
Sep 17-18Brand ManageCampNV, Las Vegasnot yetBrands
Sep 18-19DigiMarCon UKLondon, UKnot yetDigital
Sep 19-20The Agents of ChangeME, Portlandnot yetDigital
Sep 24-25Paris Retail WeekParis, Francenot yetDigital
Sep 25-27Connect to ConvertMA, Boston$$Conversion
Sep 25-26Digital Summit: DetroitMI, Detroitnot yetDigital

October 2019

DatesEvent NameLocationPrice*Category
Oct 2-3Digital Summit: CharlotteNC, Charlottenot yetDigital
Oct 2-3B2SMBI Global ConferenceIL, Chicago$$$$Local
B2SMBI Global Conference discount code: MT100 for $100 off
Oct 2-3eTail NordicNorway, Denmarknot yetRetail
Oct 7-10Pubcon Pro Las Vegas 2019NV, Las Vegasnot yetDigital
Oct 7-9eTourism SummitCA, San Francisconot yetIndustry
Oct 9-10DigiMarCon Asia PacificSingaporenot yetDigital
Oct 13-16Local Search Summit 2019Lisbon, Portugalnot yetLocal
Oct 14-15Luxury InteractiveNY, New Yorknot yetIndustry
Oct 14-15SearchLove: LondonLondon, UKnot yetSearch
Oct 15-17Social Media Strategies Summit: NYCNY, New York$$$Social
Oct 15-17Social Media Strategies Summit: Higher EdNY, New York$$$Industry
Oct 15-16AdExchanger’s Programmatic I/ONY, New Yorknot yetAdvertising
Oct 16-17Email Innovations Summit: LondonLondon, UK££££Email
Oct 17-18Seattle Interactive ConferenceWA, Seattle$$Digital
Oct 173XE DigitalDublin, Irelandnot yetSearch
Oct 21-24The Marketing Nation Summit (Marketo)NV, Las Vegasnot yetDigital
Oct 21-22The Brand Marketing Summit: EastNY, New Yorknot yetBrands
Oct 21-22Digital Summit: BostonMA, Bostonnot yetDigital

November 2019

DatesEvent NameLocationPrice*Category
Nov 11-13Native Advertising DaysBerlin, Germany€€Advertising
Nov 13-14Internet SummitNC, Raleighnot yetDigital
Nov 19-22Dreamforce 2019CA, San Francisconot yetOther
Nov 27-28ad:tech TokyoTokyo, Japannot yetAdvertising

December 2019

DatesEvent NameLocationPrice*Category
Dec 3-4Digital Summit: DallasTX, Dallasnot yetDigital

Q & A

about this page…

What makes this conference list different/better?

We show up every week, usually multiple times per week, year after year. This has many implications:
  1. We are the first to list many conferences, so you can plan more efficiently and catch more early-bird deals.
  2. We don’t publish in January and walk away, so you won’t be stuck with an outdated resource mid-year.
  3. We also don’t hold back next year’s listings until next year, so you’re free to make longer-term plans.

What are the criteria to be included on this list?

At a high level, we’re looking for events that are relevant and noteworthy.
  • Relevant means being primarily about digital marketing or some aspect of digital marketing. There are a few exceptions, events that are more general but that many people plan around (i.e. SXSW), but we try to keep them to a minimum.
  • Noteworthy means a conference of a decent size that is primarily for learning and networking. This typically does not include smaller workshops, meetups, and company-specific events that are unlikely to be of interest to a wider audience.

Why the ads?

This is one of those rare times when ads add to the content. Astute readers will note that most ads come with MT-specific discount codes.

Who is the author?

Sean ORourke, publisher of MarketingTerms.com and owner of Cleanup Interactive. I don’t publish as many posts as when blogging was new, but on key resources like this, I go obsessively deep.
popular topics…

What are the best digital marketing conferences to attend?

There is no one best conference for everyone, it depends on who you are and what you want. Here are some ways to think about your preferences:

  • General vs. Focused – do you want a variety of digital marketing topics, or would you rather go deep into one topic?
  • Strategy vs. Tactical – do you respond more to inspirational and big-picture talks, or do you prefer more practical?
  • Bigger vs. Smaller and Multi Track vs. Single Track – for you, does more = more opportunities, or more overwhelming?
  • Speaker Lineups – how many speakers do you know are good, also how many are high-level/celebrity vs. practitioners?

How can I find the best digital marketing conferences for me?

Here’s how to narrow down 400+ events to a more manageable short list of candidates:
  • First, focus on the variable that will eliminate the most conferences. Often this will be the location (city, region or country) or specialty topic (PPC, email, analytics etc.)
  • Next, focus on non-negotiable disqualifiers. For many people, this include a price limit.
  • Once you have a short list of events, get all the info you can from the official websites. Also look at social media accounts, hashtags or other conversation about the brand.

These events can get expensive. How can I save money?

We hear you! Here are 5 ways to get more for your conference cash.
  1. Pay attention to the price column above, where each currency symbol represents a $500 range, i.e. $$ = $500 to $999.
  2. Take advantage of early-bird discounts! These can often save 50% of the door price.
  3. Look for discount codes, many conferences have them. We have listed several MT-specific codes here. Other discounts may be found on MarketingDiscounts.io or carefully-constructed Twitter searches.
  4. If you are not self-employed, try to get work to pay for it. There are many articles available on how to  justify the cost.
  5. If needed, get scrappy. For example, see if the conference needs any volunteers.
for organizers…

How can I submit my conference for consideration?

Go to this form and enter the relevant information about your event.

Archives

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2019 Digital Marketing Events Calendar