Marketing Terms

Hybrid Model


A combination of two or more online marketing payment models.


A hybrid campaign might be a mix of impression-based (CPM) and performance-based (CPC or CPA), or a mix of two performance-based models. Hybrid deals are sometimes seen as a way to further split the risk between publishers and advertisers.

Advertising campaigns sometimes bundle CPM and CPC in a hybrid buy, and sometimes even CPA.

Affiliate programs have been known to offer a few cents per-click in addition to paying for a sale, lead, download, or other conversion activity.

see also: Digital Marketing Tools

Related Terms

cost-per-action (CPA), cost-per-click (CPC), CPM, pay per click (PPC), pay per lead (PPL), pay per sale (PPS)

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