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Page views are only important to the degree they play a part in a site’s revenue model. If a site earns much of its revenue from advertising, then page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views are not a key statistic. Page views without corresponding sales may even be viewed as an expense.
see also: Digital Marketing Tools
view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary