Marketing Terms



Contract term in which one party grants another party sole rights with regard to a particular business function.


Some advertising networks demand exclusivity. Some do not demand exclusivity, but offer a higher rate for an exclusive deal than the standard rate given to non-exclusive deals.

Most rep firms require exclusivity due to the in-depth relationships they have with publishers.

A couple of affiliate networks have tried demanding exclusivity of their merchants, but other affiliate networks have tried to exploit this by promoting their non-exclusive terms.

Some affiliate programs demand exclusivity from affiliate within their product category, but they are exceptions, as few affiliate programs are in a position to make such demands.

see also: Digital Marketing Tools

Related Terms

advertising network, affiliate network, rep firm

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary