affiliate – The publisher/salesperson in an affiliate marketing relationship.
affiliate manager – A person responsible for managing an online affiliate program for an affiliate merchant.
affiliate marketing – Revenue sharing between affiliate merchants (advertisers) and affiliates (publishers), whereby compensation is based on performance measures (sales or leads).
affiliate merchant – the advertiser in an affiliate marketing relationship.
affiliate network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
affiliate software – software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
conversion rate – The percentage of visitors who take a desired action.
cost per action (CPA) – Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
cost per click (CPC) – The cost or cost-equivalent paid per click-through.
cost per lead (CPL) – Online advertising payment model in which payment is based on the number of qualifying leads generated.
incentivized traffic – visitors who have received some form of compensation for visiting a site.
lead magnet – A specific deliverable that is offered to prospects in return for contact information, typically to join an email list.
pay per lead (PPL) – Online advertising payment model in which payment is based solely on qualifying leads.
pay per sale (PPS) – Online advertising payment model in which payment is based solely on qualifying sales.
payment threshold – The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
return days – The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
RPV (Revenue Per Visitor) – The average amount of revenue generated per visitor to a website, calculated by dividing total revenue by total visitors.
squeeze page – A type of landing page designed specifically to collect email addresses from visitors.
super affiliate – An affiliate capable of generating a significant percentage of an affiliate program’s activity.
two tier affiliate program – Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.