Links between two sites, often based on an agreement by the site owners to exchange links.
Reciprocal links are based on an agreement by two sites to link to each other. Reciprocal linking is often used by small/midsize sites as an inexpensive way to increase Web site traffic and link popularity.
see also: SEO Tools
deep linking, inbound link, link popularity, outbound link
view all terms in the SEO glossary or all terms in the Digital Marketing glossary