The amount of time spent at a site over a given time period.
Website stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.
When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).
see also: Digital Marketing Tools
impression, page view, Web site traffic
view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary