Marketing Terms



At a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.


Good moderators are essential for good forums; great moderators are essential for great forums… and the absence of moderators typically leads to ghost towns inhabited only by spam bots.

Basic moderator duties include deleting or modifying inappropriate posts, educating newcomers about forum guidelines, and possibly deleting accounts of repeat offenders. Additionally, moderators may be experts in their field who can help minimize unanswered questions.

Most moderator openings are volunteer positions, although there may be substantial indirect rewards. These highly visible positions can lead to enhanced status within a community. This can even translate into business leads, as potential clients have an opportunity to get familiar with the moderator.

see also: Digital Marketing Tools

Related Terms

forum, netiquette

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