A marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
Inbound marketing is best described as a passive sales model. Unlike outbound marketing, a buyer should make the “first move” before any promotional tactics are used.
see also: Digital Marketing Tools
view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary
HubSpot: Inbound Marketing Hub
The 2011 State of Inbound Marketing