Marketing Terms



A trendy word or phrase that is used more to impress than explain.


A buzzword may be a newly-coined word or an old word used in a new way. Buzzwords are part of the fashion of a living language, more about style than substance.

Some buzzwords are actually useful for a period of time, but the object they describe eventually becomes less useful. Other buzzwords are simply confusing or inaccurate from Day 1.

A buzzword spends only a fraction of its life being used; the rest of the time it is being abused. The result is a phenomenon known as buzzword backlash, whereby the tide turns against a buzzword and it starts to fade from usage.

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