Marketing Terms

Rich Media


New media that offers an enhanced experience relative to older, mainstream formats.


Rich media is not easily defined by its members; new formats are regularly being introduced and old formats become part of the mainstream (or disappear altogether).

Standard graphic format such as JPEG and GIF would not be considered rich media. Some popular formats commonly considered rich media include Macromedia Flash & Shockwave, along with various audio and video formats.

see also: Digital Marketing Tools

Related Terms

marketing planmedia kitrate cardCPMeCPM

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary


Rich Ad, Poor Ad
ClickZ (February 14, 2003)

Rich Media Surprises Even a Believer
ClickZ (May 13, 2002)

Pretested Rich Media Tips
ClickZ (March 20, 2002)

Rich Media Trends
ClickZ (March 6, 2002)

Getting Rich Again
ClickZ (January 16, 2002)

Online Advertising’s Rich Future
ClickZ (May 9, 2001)

Rich Media Campaigns: The Pros and Cons
ClickZ (April 27, 2001)

Rich Media Predictions: Part II
ClickZ (October 18, 2000)

Rich Media Predictions: Part 1
ClickZ (October 11, 2000)

Do They Call It Rich Media Because It Costs So Much?
ClickZ (March 14, 2000)

Defining Rich Media
ClickZ (January 3, 2000)

Rich Media: Is It Hype or Hope?
ClickZ (January 12, 2000)

The Shift To Rich
ClickZ (May 21, 1999)