Controversial Marketing
ad blocking - the blocking of Web advertisements, typically the image in graphical Web advertisements.
banner blindness - the tendency of web visitors to ignore banner ads, even when banners contain information visitors are actively looking for.
buzzword - a trendy word or phrase that is used more to impress than explain.
cookie - information stored on a user's computer by a Web site so preferences are remembered on future requests.
email spam - unwanted, unsolicited email.
FFA - free-for-all links list, where there are no qualifications for adding a link.
incentivized traffic - visitors who have received some form of compensation for visiting a site.
mousetrapping - the use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the "Back" button or generated repeated pop-up windows.
opt-out - (1) type of program that assumes inclusion unless stated otherwise. (2) to remove oneself from an opt-out program.
pagejacking - theft of a page from the original site and publication of a copy (or near-copy) at another site.
spam - inappropriate commercial message of extremely low value.
search engine spam - excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
trick banner - a banner ad that attempts to trick people into clicking, often by imitating an operating system message.
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