Internet Marketing Dictionary
by Letter
A
B C
D E
F G
H I
J K
L M
N O
P Q
R S
T U
V W
X Y
Z
by Category
advertising metrics
click-through, click-through rate (CTR), conversion rate, cost-per-click
(CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page
view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site
stickiness, surround session, unique visitors, Web site traffic
advertising specifications
banner ad, beyond the banner, button ad, HTML banner, interstitials,
pop-up ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner
affiliate marketing
affiliate, affiliate directory, affiliate forum, affiliate fraud, affiliate marketing, affiliate merchant,
affiliate network, affiliate software, exclusivity, payment threshold,
return days, super affiliate, two-tier affiliate program
business and ebusiness
application service provider, B2C, B2B, disintermediation, guerilla marketing, free, first-mover
advantage, interactive agency, marketing, marketing plan, network effect
community and etiquette
blog, forum, moderator, netiquette
controversial marketing
ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized
traffic, mousetrapping, opt-out, pagejacking, spam, search engine spam, trick banner
domain names
domain name, long domain name, whois
email marketing
email, email marketing, ezine, ezine directory, HTML email, opt-in email,
pass-along rate, permission marketing, sig file, viral marketing
free web site promotion
barter, banner exchange, button exchange, text link exchange, Web ring, Web site award
linking strategy
deep linking, inbound link, link checker, outbound link, reciprocal links
online advertising
advertising network, caching, frequency cap, house ads, keyword marketing,
rate card, rep firm, run-of-site (ROS), run-of-network (RON), self-serve advertising, sponsorship, underdelivery
search engine optimization
description tag, doorway page, doorway domain, invisible
Web, keyword, keyword density, keyword research, keywords tag, link popularity, link text, log file, manual submission, meta tag generator, meta
tags, pay per click search engine, search engine optimization, search
engine submission, search spy, title tag, top 10, URL, volunteer directory
search engines and directories
search engine, metasearch engine, portal, Web directory
web design and marketing
above the fold, ad space, ALT tag, animated GIF, bookmark, cascading
style sheets (CSS), favicon, Flash, frames, home page, JavaScript, linkrot,
navigation, shopping cart, site search, splash page, Web browser, Web
design, Web site usability
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