—P— Marketing Terms starting with P

page view – Request to load a single HTML page.

pagejacking – Theft of a page from the original site and publication of a copy (or near-copy) at another site.

PageRank – An algorithm used by Google to signal the relative popularity of pages, according to the weighted value of their backlinks.

pass-along rate – The percentage of people who pass on a message or file.

pay per click (PPC) – Online advertising payment model in which payment is based solely on qualifying click-throughs.

pay per lead (PPL) – Online advertising payment model in which payment is based solely on qualifying leads.

pay per sale (PPS) – Online advertising payment model in which payment is based solely on qualifying sales.

payment threshold – The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

PayPal – An online payment service that lets its users make purchases and receive payments via a user-defined email address.

Performance Max (PMax) – In Google Ads, a performance-based campaign type designed to find customers across all of Google’s channels.

permission marketing – Marketing centered around getting customer’s consent to receive information from a company.

phrase match keyword – In search advertising, a keyword matching option that lets your ad serve when someone searches for the keyword or one that Google considers to have a similar meaning.

podcast – A series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.

pop-under ad – An ad that displays in a new browser window behind the current browser window.

pop-up ad – An ad that displays in a new browser window.

portal – A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

position based attribution – A marketing attribution model that assigns conversion credit in a user journey as follows: 40% to the first touchpoint, 40% to the last touchpoint, and the remaining 20% divided evenly among the remaining touchpoints.

predicted revenue – In GA4, the revenue that a user from the last 28 days is expected to generate in the next 28 days.

premium WordPress theme – A theme coded for the WordPress content management system that costs money.

purchase probability – In GA4, the probability that a user from the last 28 days will convert in the next 7 days.

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