—N— Marketing Terms starting with N

NAP (Name, Address, Phone Number) – Ads that adapt their appearance based on the website they appear on, in order to blend in with the content.

navigation – That which facilitates movement from one Web page to another Web page.

negative keywords – Keywords that prevent ads from appearing for search queries that contain them.

netiquette – Short for network etiquette, the code of conduct regarding acceptable online behavior.

network effect – The phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

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