Marketing Terms

—G— Marketing Terms starting with G

geo-targeting – A method of detecting a website visitor’s location to serve location-based content or advertisements.

Google Ads – An online advertising platform to show ads on Google, related Google properties, and a partner network of sites and apps.

Google Analytics 4 (“GA4”) – The latest version of Google Analytics (formerly called “App + Web”).

Google Business Profile – A free service from Google that lets businesses manage how their company information appears across Google products, including Maps, Search and Ads location assets.

Google Data Studio – A free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.

Google Display Network – An online advertising network by Google to serve visually-rich advertisements across millions of partner websites and apps.

Google Keyword Planner – In search advertising, a tool from Google that generates keyword ideas and traffic estimates.

Google Merchant Center – In search advertising, a tool from Google that generates keyword ideas and traffic estimates.

Google Partners – A program by Google offering resources and status for agencies and third parties that manage Google ads for other businesses.

Google Search Console – A free service from Google, formerly known as Google Webmaster Tools, that lets website owners check their search performance, indexing status, and various other website measures.

Google Signals – A feature from Google that uses signed-in data to enable cross-device reporting and remarketing capabilities.

Google Tag Manager – A free tag management system from Google, enabling centralized maintenance and serving of measurement tags on websites and apps.

guerilla marketing – Unconventional marketing intended to get maximum results from minimal resources.

guest blogging – Writing a blog post to be published on another blog as a temporary featured author.

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