Marketing Terms

Web Design Glossary

above the fold – the section of a Web page that is visible without scrolling.

ad space – the space on a Web page available for advertisements.

ALT text – HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.

animated GIF – a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images.

core web vitals – A set of web page performance and user experience metrics that Google calculates based on real world usage data.

digital agency – An agency offering a mix of web design, development and marketing.

favicon – a small icon that is used by some browsers to identify a bookmarked Web site.

Flash – multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

frames – a structure that allows for the dividing of a Web page into two or more independent parts.

JavaScript – a scripting language developed by Netscape and used to create interactive Web sites.

navigation – that which facilitates movement from one Web page to another Web page.

premium WordPress theme – a theme coded for the WordPress content management system that costs money.

shopping cart – software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.

site search – search functionality specific to one site.

splash page – a branding page before the home page of a Web site.

web browser – a software application that allows for the browsing of the World Wide Web.

web design – the selection and coordination of available components to create the layout and structure of a Web page.

web site usability – The ease with which visitors are able to use a Web site.