ecommerce – The process of buying and selling of products and services over the Internet.
eCPM – Effective cost per thousand impressions (technically, “effective cost per mille”).
ego bait – The strategy of positively mentioning a brand or influencer in the hope that they reciprocate and share your content or link to your site.
email marketing – The promotion of products or services via email.
email service provider (ESP) – A service that facilitates the management of email lists and delivery of email campaigns to subscribers.
email spam – Unwanted, unsolicited email.
engaged sessions – In GA4, a session that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.
enhanced conversions – A feature in Google ads that sends hashed first-party conversion data from your website to Google to attribute conversions back to your Google Ad campaign.
enhanced CPC – In search advertising, a semi-automated bid strategy that adjusts your CPC bid based on the likelihood of a conversion.
evergreen content – Content that is likely to be relevant for a long time.
exact match keywords – In search advertising, a keyword matching option that lets your ad serve when someone searches for the keyword or a close variant of it.
exclusivity – Contract term in which one party grants another party sole rights with regard to a particular business function.
expected CTR – In Google Ads, a keyword status that predicts how often your ads will get clicked for that keyword, relative to all other Google Ads advertisers.
ezine – An electronic magazine, whether delivered via a Web site or an email newsletter.
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