ecommerce – The process of buying and selling of products and services over the Internet.
eCPC (enhanced CPC) – In search advertising, a semi-automated bid strategy that adjusts your CPC bid based on the likelihood of a conversion.
eCPM – Effective cost per thousand impressions (technically, “effective cost per mille”).
email marketing – The promotion of products or services via email.
email service provider (ESP) – A service that facilitates the management of email lists and delivery of email campaigns to subscribers.
email spam – Unwanted, unsolicited email.
engaged sessions – In GA4, a session that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.
estimated CTR – In Google Ads, a keyword status that predicts how often your ads will get clicked for that keyword, relative to all other Google Ads advertisers.
evergreen content – Content that is likely to be relevant for a long time.
exact match keywords – In search advertising, a keyword matching option that lets your ad serve when someone searches for the keyword or a close variant of it.
exclusivity – Contract term in which one party grants another party sole rights with regard to a particular business function.
ezine – An electronic magazine, whether delivered via a Web site or an email newsletter.