—L— Marketing Terms starting with L

last click attribution – A marketing attribution model that assigns all of the conversion credit in a user journey to the last marketing touchpoint.

last non-direct click – A marketing attribution model that assigns all of the conversion credit in a user journey to the last marketing touchpoint, excluding direct traffic.

lead magnet – A specific deliverable that is offered to prospects in return for contact information, typically to join an email list.

lead nurturing – The process of engaging with leads to keep them progressing through the buying journey.

like-gate – A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

linear attribution – A marketing attribution model that divides conversion credit in a user journey evenly among each marketing touchpoint.

link building – The process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

link checker – Tool used to check for broken hyperlinks.

link popularity – A measure of the quantity and quality of sites that link to your site.

link text – The text contained in (and sometimes near) a hyperlink.

linkbait – A piece of content created with the primary purpose of attracting inbound links.

LinkedIn Ads – An online advertising platform to show ads on LinkedIn.

list cleaning – Removing email subscribers that are inactive or invalid.

list fatigue – Declining response to email marketing campaigns over time due to too many messages or too little new value.

list hygiene – The health or the practices of maintaining the health of an email marketing list.

log file – File that records the activity on a Web server.

long domain name – Domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).

long tail keywords – Keywords that get relatively little search traffic.

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