Marketing Terms

eBusiness Glossary

B2B – business that sells products or provides services to other businesses.

B2C – business that sells products or provides services to end-user consumers.

barter – to exchange goods or services directly without the use of money.

buzzword – a trendy word or phrase that is used more to impress than explain.

digital agency – An agency offering a mix of web design, development and marketing.

disintermediation – the elimination of intermediaries in the supply chain, also referred to as “cutting out the middlemen.”

guerilla marketing – unconventional marketing intended to get maximum results from minimal resources.

first-mover advantage – a sometimes insurmountable advantage gained by the first significant company to move into a new market.

freemium – a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.

inbound marketing – a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.

marketing automation – the use of software to automate repetitive tasks related to marketing activities and connect different parts of the marketing funnel.

marketing plan – the part of the business plan outlining the marketing strategy for a product or service.

network effect – the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

return on investment (ROI) – the ratio of profits (or losses) to the amount invested.