technical SEO – The process of ensuring search engines can properly crawl and index a website’s content, to achieve optimal rankings in organic search results.
text ad – Advertisement using text-based hyperlinks.
thank you page – A page where website visitors are sent after submitted a form.
thin content – Web page content that search engines deem to have little or no value.
TikTok Ads – An online advertising platform to show ads on TikTok.
time delay attribution – A marketing attribution model that assigns more of the conversion credit in a user journey to marketing touchpoints closer to the time of conversion.
title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
top 10 – The top ten search engine results for a particular search term.
top of funnel (TOFU) – The beginning stage in a buyer’s journey, when they start to become aware of possible solutions.
transactional email – An automated one-to-one email with details of a recent transaction or account activity.
trended funnel – In GA4, a report that shows the performance of each step in a funnel over time.
trick banner – A banner ad that attempts to trick people into clicking, often by imitating an operating system message.
two tier affiliate program – Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.