Marketing Terms

—V— Marketing Terms starting with V

vanity metric – A metric meant to impress others or one’s ego, without providing insights for smart business decisions.

vertical banner – A banner ad measuring 120 pixels wide and 240 pixels tall.

view through conversion – When a user sees an ad without interacting with it, and later converts within a time period defined as the conversion window.

viral marketing – Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

vlog – A blog that publishes video content.

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