Marketing Terms

—W— Marketing Terms starting with W

web browser – A software application that allows for the browsing of the World Wide Web.

web design – The selection and coordination of available components to create the layout and structure of a Web page.

web directory – Organized, categorized listings of Web sites.

web hosting – The business of providing the storage, connectivity, and services necessary to serve files for a website.

web site traffic – The amount of visitors and visits a Web site receives.

web site usability – The ease with which visitors are able to use a Web site.

white hat SEO – Using tactics to increase organic search traffic that are strictly within the guidelines of the search engines.

whois – A utility that returns ownership information about second-level domains.

word-of-mouth marketing – A marketing method that relies on casual social interactions to promote a product.

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