Marketing Terms

—K— Marketing Terms starting with K

keyword – A word used in a performing a search.

keyword density – Keywords as a percentage of indexable text words.

keyword difficulty – A metric that estimates how difficult it would be to rank for an organic search keyword.

keyword marketing – Putting your message in front of people who are searching using particular keywords and keyphrases.

keyword research – The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keyword stuffing – The excessive, unnatural use of keywords on a web page for search engine optimization purposes.

keywords tag – META tag used to help define the primary keywords of a Web page.

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