—O— Marketing Terms starting with O

open funnel report – A funnel exploration report that lets users enter the funnel at any step.

opt-in email – Email that is explicitly requested by the recipient.

opt-out – (1) A type of email marketing program that assumes inclusion unless stated otherwise. (2) to remove oneself from an opt-out email marketing program.

organic search results – The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.

outbound link – A link to a site outside of your site.

owned media – Content created on properties you own or control.

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