Facebook – A social networking site located at facebook.com.
Facebook Ads – An online advertising platform to show ads on Facebook and related properties.
forum – an online community where visitors may read and post topics of common interest.
impression – a single instance of an online advertisement being displayed.
like-gate – A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.
LinkedIn Ads – An online advertising platform to show ads on LinkedIn.
netiquette – short for network etiquette, the code of conduct regarding acceptable online behavior.
Snapchat Ads – An online advertising platform to show ads on Snapchat.
social networking – The process of creating, building, and nurturing virtual communities and relationships between people online.
word-of-mouth marketing – a marketing method that relies on casual social interactions to promote a product.