Social Media Marketing Glossary

Facebook – A social networking site located at facebook.com.

Facebook Ads – An online advertising platform to show ads on Facebook and related properties.

forum – an online community where visitors may read and post topics of common interest.

impression – a single instance of an online advertisement being displayed.

like-gate – A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

LinkedIn Ads – An online advertising platform to show ads on LinkedIn.

netiquette – short for network etiquette, the code of conduct regarding acceptable online behavior.

Snapchat Ads – An online advertising platform to show ads on Snapchat.

social networking – The process of creating, building, and nurturing virtual communities and relationships between people online.

word-of-mouth marketing – a marketing method that relies on casual social interactions to promote a product.

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