—F— Marketing Terms starting with F

Facebook – A social networking site located at facebook.com.

Facebook Ads – An online advertising platform to show ads on Facebook and related properties.

favicon – A small icon that is used by some browsers to identify a bookmarked Web site.

first-click attribution – A marketing attribution model that assigns all of the conversion credit in a user journey to the first marketing touchpoint.

first-mover advantage – A sometimes insurmountable advantage gained by the first significant company to move into a new market.

first-party data – Data that a company collects directly from its customers and prospects.

Flash – Multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

form builder – An application to simplify the process of creating and maintaining online forms.

forum – An online community where visitors may read and post topics of common interest.

frames – A structure that allows for the dividing of a Web page into two or more independent parts.

freemium – A technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.

frequency cap – Restriction on the amount of times a specific visitor is shown a particular advertisement.

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