R
rate card - document detailing prices for various ad placement options.
reciprocal links - links between two sites, often based on an agreement by the site owners to exchange links.
rectangle ad - any one of the large, rectangular banner sizes suggested by the IAB.
rep firm - ad sales partner specializing primarily in single-site sales.
return days - the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
rich media - new media that offers an enhanced experience relative to older, mainstream formats.
run of network (RON) - ad buying option in which ad placements may appear on any pages on sites within an ad network.
run of site (ROS) - ad buying option in which ad placements may appear on any pages of the target site.
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