Marketing Terms

Guest Blogging


Writing a blog post to be published on another blog as a temporary featured author.


Guest blogging is a tool that can enhance the author’s reputation and exposure. When you start a new blog, your content might have trouble reaching a wide audience, even if it is top-notch. By offering some posts up for other sites to publish, you can reach many more people who can carry over to your site and become subscribers.

Many sites accept guest blogging posts, because it’s hard to produce a steady supply of fresh content. But even if the content is free, most sites will have some kind of guest blogging standards. Aspiring guest bloggers would do well to read a site’s published guidelines and also get a feel for their unwritten publishing standards.


Reports of the Death of Guest Blogging for Link Building are an Exaggeration
Search Engine Watch (July 7, 2010)

9 Ways to Become an Exception Guest Poster
ProBlogger (February 24, 2010)

How to be a Good Guest Blogger
ProBlogger (March 2, 2007)

Related Terms


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