Click any underlined term below for additional information.
search engine – a program that indexes documents, then attempts to match documents relevant to the users search requests.
search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
search engine spam – excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
search retargeting – the use of a site visitor’s search history as a basis for the ads that the visitor will see.
search spy – a perpetually refreshing page that provides a real-time view of actual Web searches.
self-serve advertising – advertising that can be purchased without the assistance of a sales representative.
SEO (see search engine optimization)
SERP – shorthand for a page of search engine listings, typically the first page of organic results.
shopping cart – software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
sig file – a short block of text at the end of a message identifying the sender and providing additional information about them.
site search – search functionality specific to one site.
skyscraper ad – an online ad significantly taller than the 120×240 vertical banner.
social networking – the process of creating, building, and nurturing virtual communities and relationships between people online.
spam – inappropriate commercial message of extremely low value.
splash page – a branding page before the home page of a Web site.
sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
stickiness – the amount of time spent at a site over a given time period.
super affiliate – an affiliate capable of generating a significant percentage of an affiliate program’s activity.
surround session – advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.