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Click any underlined term below for additional information.

eCPM – effective cost per thousand impressions (technically, “effective cost per mille”).

email – the transmission of computer-based messages over telecommunication technology.

email marketing – the promotion of products or services via email.

email spam – unwanted, unsolicited email.

exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function.

ezine – an electronic magazine, whether delivered via a Web site or an email newsletter.