Click any underlined term below for additional information.
eCPM – effective cost per thousand impressions (technically, “effective cost per mille”).
email – the transmission of computer-based messages over telecommunication technology.
email marketing – the promotion of products or services via email.
email spam – unwanted, unsolicited email.
exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function.
ezine – an electronic magazine, whether delivered via a Web site or an email newsletter.