home

categories

advertising metrics
advertising specifications
affiliate marketing
business and ebusiness
content and community
controversial marketing
domain names
email marketing
free web site promotion
linking strategy
online advertising
search engine marketing
web design and marketing
web site hosting

favorites

blog
SEO
PPC
CPM
text ad
.sig file
favicon
banner ad
pop-up ad
web hosting
deep linking
cost per click
skyscraper ad
link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing

contact us

suggest a new term
add a site or article
report error or 404
sponsor a category

glossary

K

keyword - a word used in a performing a search.

keyword density - keywords as a percentage of indexable text words.

keyword marketing - putting your message in front of people who are searching using particular keywords and keyphrases.

keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keywords tag - META tag used to help define the primary keywords of a Web page.