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keyword - a word used in a performing a search.
keyword density - keywords as a percentage of indexable text words.
keyword marketing - putting your message in front of people who are searching using particular keywords and keyphrases.
keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
keyword stuffing - the excessive, unnatural use of keywords on a web page for search engine optimization purposes.
keywords tag - META tag used to help define the primary keywords of a Web page.
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