Search Engine Optimization Glossary

deep linking – linking to a web page other than a site’s home page.

description tag – an HTML tag used by Web page authors to provide a description for search engine listings.

doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

inbound link – a link from a site outside of your site.

invisible Web – the portion of the Web not accessible through Web search engines.

keyword – a word used in a performing a search.

keyword density – keywords as a percentage of indexable text words.

keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keyword stuffing – the excessive, unnatural use of keywords on a web page for search engine optimization purposes.

keywords tag – META tag used to help define the primary keywords of a Web page.

link building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

link checker – tool used to check for broken hyperlinks.

link popularity – a measure of the quantity and quality of sites that link to your site.

link text – the text contained in (and sometimes near) a hyperlink.

linkbait – a piece of content created with the primary purpose of attracting inbound links.

log file – file that records the activity on a Web server.

manual submission – adding a URL to the search engines individually by hand.

meta tag generator – tool that will output META tags based on input page information.

meta tags – tags to describe various aspects about a Web page.

metasearch engine – a search engine that displays results from multiple search engines.

organic search – the unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.

outbound link – a link to a site outside of your site.

portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.

search engine – a program that indexes documents, then attempts to match documents relevant to the users search requests.

search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

search engine spam – excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.

search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

SERP – shorthand for a page of search engine listings, typically the first page of organic results.

title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

top 10 – the top ten search engine results for a particular search term.

URL – location of a resource on the Internet.

Web directory – organized, categorized listings of Web sites.

see also:

SEO Services & Tools

SEO Discounts category at

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