deep linking – linking to a web page other than a site’s home page.
description tag – an HTML tag used by Web page authors to provide a description for search engine listings.
doorway domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Google Instant – a feature of Google’s search engine that shows search results as the keyword query is being typed.
inbound link – a link from a site outside of your site.
invisible Web – the portion of the Web not accessible through Web search engines.
keyword – a word used in a performing a search.
keyword density – keywords as a percentage of indexable text words.
keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
keyword stuffing – the excessive, unnatural use of keywords on a web page for search engine optimization purposes.
keywords tag – META tag used to help define the primary keywords of a Web page.
link building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.
link checker – tool used to check for broken hyperlinks.
link popularity – a measure of the quantity and quality of sites that link to your site.
link text – the text contained in (and sometimes near) a hyperlink.
linkbait – a piece of content created with the primary purpose of attracting inbound links.
log file – file that records the activity on a Web server.
manual submission – adding a URL to the search engines individually by hand.
meta tag generator – tool that will output META tags based on input page information.
meta tags – tags to describe various aspects about a Web page.
metasearch engine – a search engine that displays results from multiple search engines.
organic search – the unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.
outbound link – a link to a site outside of your site.
portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.
search engine – a program that indexes documents, then attempts to match documents relevant to the users search requests.
search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
search engine spam – excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
SERP – shorthand for a page of search engine listings, typically the first page of organic results.
title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
top 10 – the top ten search engine results for a particular search term.
URL – location of a resource on the Internet.
Web directory – organized, categorized listings of Web sites.
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