Marketing Terms



A link from a site outside of your site.


Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this “free” advertising as possible, although a few sites are very particular about where the links are pointing (see deep linking).

see also: SEO Tools


SEMrush vs. Ahrefs vs. Moz (includes backlink comparison) (April 20, 2019)

Related Terms

deep linking, outbound link, reciprocal links,

view all terms in the SEO glossary or all terms in the Digital Marketing glossary